i-Gym London

We ventured down to London to shoot the i-Gym shortly after it had opened to the public. The building is very impressive, you walk into a large entrance hall with interactive screens that make this gym stand out from the rest. Upstairs is a large main gym area, two large studio areas and changing facilities etc. Our task was to photograph everything! The building itself, the gym equipment, the wall decals and as previously mentioned, the technology that was installed.

We started in the gym whilst it was quiet, using long exposures to blur members beyond recognition, and a mixture of lenses to get all the shots we needed. We then visited the studios, this time avoiding being in the reflection of the large mirrored walls. We were also asked to photograph some of the staff in their i-Gym clothing, which would feature on the website. Once we'd got everything we needed we returned to Stafford where we edited all of the still images and created the i-Gym London branded virtual tour, allowing potential members to view all areas of the gym without needing to visit! Below is the virtual tour we shot.

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