Commercial Photography - 360º Photography - Event Photography - Graphic Design

We are SO Visual

Scroll down

About SO Visual

Commercial Photographers | Graphic Designers | 360 Product Photography | Virtual Tours | Stafford, Staffordshire, West Midlands.

Established in 2012, SO Visual is a commercial photography and graphic design agency located in Stafford Town Centre, just 30 minutes from Birmingham and under an hour from Manchester. Initially working with clients throughout Staffordshire, we have since worked all over the UK. The variety of work is what we enjoy most, one week we're shooting new products in the studio, and the next we're in London completing a virtual tour!

Commercial Photography

For the past 4 years, SO Visual have completed a wide range of both studio and on location photoshoots throughout Staffordshire and the rest of the UK. We now have clients from a variety of different industries including furniture, medical, fashion, manufacturing, property and many more as our gallery shows! Our studio is perfect for product photography, including modelled clothing shoots. We also travel anywhere in the UK, based on a half or full day of photography. We’ve completed shoots in Stoke on Trent, Manchester, Liverpool, Portsmouth, Southampton, Leicester, Worcestershire, Sheffield and of course London!

360 Photography

Always keeping up with new technology, we expanded our services to include virtual tours and 360º product photography. Both options are a very powerful way of strengthening your online presence. Our virtual tour service is ideal for showcasing your premises to clients, whether you own a hotel, restaurant or even an estate agents! Sticking with the 360 theme, we also offer 360º product photography spins, which are rapidly becoming the go to way of displaying products online. We use our automated turntable to take a series of photos at certain intervals as the product spins around, and then stitch them into interactive spins that can be used on our clients’ websites.

Event Photography

As well as commercial photography, we’re also no strangers to event photography, having covered a wide variety of different events in all sorts of locations. We’re even partial to the odd wedding! Who doesn’t love a wedding!? If you’ve got an event coming up that you would like us to capture, get in touch! We’re happy working long days, having even completed the occasional graveyard shift. Again, with multiple cameras and a wide range of lenses, we’ll be sure to capture everything, with very little disruption to the event itself.

Graphic Design

Alongside our photography services, we also cater for our clients’ graphic design needs. We’ve helped a wide range of startup companies with logos and other initial branding. We design any artwork in house, and there’s not much we can’t supply when it comes to print too! We’ve designed and supplied business cards, flyers, leaflets, wallets, letterheads, compliment slips and everything in between. Throughout the design process, high quality is guaranteed, and nothing is sent to print without full approval. All print is supplied with a fast turnaround, and delivered to any UK address.

Commercial Photographers | Graphic Designers | 360 Virtual Tours | Stafford, Staffordshire



Some of our clients…



Our Team

Here's the wonderful faces that make up SO Visual!

Sam Spilsbury

Sam Spilsbury

Co Founder View Details
Ollie Sammons

Ollie Sammons

Co Founder View Details
Sam Spilsbury

Sam Spilsbury

Co Founder

Sam puts the “S” in SO, which is lucky, as O Visual doesn’t make a lot of sense. His previous job was in packaging design for a toy company, where he saw through packaging projects from start to finish, including photographing the products. Having learned a lot about the product industry, SO Visual was the ideal next step! In his spare time Sam is a keen mountain biker, and a Volkswagen fan. Sam is the one on the right, the other dude is Ralph.

Ollie Sammons

Ollie Sammons

Co Founder

Funnily enough, Ollie puts the “O” in SO, which is also handy. Whilst Ollie and Sam both get involved with the creative sides of the business, Ollie is definitely the business head! He’s an avid snowboarder and loves to travel! Again Ollie is a VW fan too, driving round in a rather nippy Golf GTI!



Whilst we love all aspects of photography and graphic design, we specialise in the following. Click on the icons to find out more and see examples of our work.

Commercial Photography

Our commercial photography service is greatly adaptable to your needs. If you’ve got a wide range of products that you need high quality photos of, leave them with us! We usually send over a few example images for approval, and once you’re happy we’ll work our way through the products, send the final edited images to you, and arrange collection of the products. Our clipping path service enables us to cut out your products if needs be, which is ideal if you are putting the images over a certain background or into a catalogue etc. If we can’t take the photos you need in our studio, we’ll travel to you to get all the photos we need. We then edit them in the studio, and send them over with full copyright going to you.

Event Photography

 We cover all aspects of event photography at any time of day. For a typical event photography shoot, we speak with you to get a clear understanding of what is required prior to the event. We then attend the event with a wide range of lenses in order to capture the atmosphere and feel of the event, in the best way possible. After the event we edit the photos and provide you with high quality images that can not only be used to document the event, but also to promote future events.  

360 Product Photography

 360 degree product photography doesn’t have to be complicated. We’ve invested in state of the art equipment to ensure our 360º spins will instantly impress your customers. Typically clients drop the products off at our studio, we get them on the turntable and take a series of images as they turn 360º. We then host the spins for you so as not to slow down your website, and simply send you an embed code to pass on to your web developer. It really couldn’t be any simpler, within no time your product’s online presence is greatly increased. We’ll even provide a selection of the still images free of charge.

Virtual Tours

When it comes to virtual tours, our service has been put together to allow us to cater for any sized property, and our client’s budget. We visit the location and using our specialist equipment, take a series of images from designated spots, that are then blended together to produce a navigational tour of the premises. which is provided in code to pass on to your web developer. This is ideal for clients such as hotel/restaurant owners, as they can have multiple tours that are featured solely on their website.

Graphic Design

As with our commercial photography service, we can adapt our graphic design service to suit you. No matter what stage your business is at, we work with you to improve your corporate identity, and give your business the look it deserves. Typical projects include logo design and other branding, design and supply of marketing material and much more. visit for more information about our graphic design services.


Contact us


We believe our work speaks for itself. Click on each thumbnail to see the relevant images.

Canal and River Trust

This photoshoot was undertaken whilst volunteers were carrying out some maintenance to the Canal Towpath. There was a real feel of camaraderie throughout, and we tried to capture this in the photographs.

NFU Mutual

We’ve photographed a range of NFU Mutual offices all over the country, just as they had been fitted out, in order to capture them in all their glory.

GO Active @ The Arc

Pulse Group, the company responsible for the redevelopment of The Arc, asked us to go along to photograph the updates to the premises. We also took our drone along to create a video of the work that had been carried out.

Handepay Merchant Services

We completed this small photoshoot for Handepay Merchant Services. The brief was to capture some photos of their product in situ, and also some general images of their clients business in order to allow them to produce a case study.

Oak and Ford

We met Oak and Ford in London at an event, and they’ve since asked us to photograph their products in our studio. They create seriously high quality products from wood, for some big clients. Their work is faultless, so we are sure to produce high quality images that reflect this. We are also conscious of the colours of the wood so we ensure that they are accurate during the editing process.


BMXtremo is a newly developed product that allows BMX riders to drift their bike! We spent the day with two bikes, capturing images of the product in use. Firstly we shot a 360º spin of the product and some stills in our studio, then we ventured out to some local areas that suited the product. We even got involved with the modelling, as we couldn’t spend a whole day photographing something so cool and not have a go, or three.

Beyond The Pale

Beyond the Pale is a cool micro-bar in Leek, Staffordshire. We were asked to visit to shoot the interior for use on web and in any marketing material they may produce. We visited when the bar was closed in order to capture all aspects of the decor and give a real feel for the place.


We spent 3 days in Portsmouth with Reels in Motion, a video production company we work with. The task was to shadow them on a shoot of a tiling process for Mapei Ltd. We used two different lenses to capture wide and zoomed shots which meant that we didn’t disturb the process as everything was shot as it happened. The images accompanied the video, which Mapei can now use for training and marketing purposes.

Medical Product Manufacturer

We were asked to photograph a stock gallery of images for a medical tubing component manufacturer, which included some quite detailed images of their manufacturing process. We used a range of lenses to capture the process and the products involved and supplied the client with sharp, high resolution images that can be used in print and on their website.

Restaurant Photography

We returned to the Red Lion after their high quality refurbishment to photograph it in all it’s glory.  We worked our way through each room making sure we captured all of the characteristics of this unique building. Whilst we were there we also shot the exterior of the building which shows the original sandstone of this listed building. The photographs are used on social media, web and marketing material.

Office Interior

We were asked by our client to travel to Shrewsbury to photograph a new office space they had created. We used a selection of lenses to capture both wide angle views of a whole area, and also some important details. The white rooms really photographed well, and our client now has a large gallery of images that can be used on their website to promote future work.


Property Photography

We visited this 8 bedroom property to photograph every room and complete a virtual tour, the photographs were supplied to the estate agent selling the property and uploaded to their website to entice buyers. With such a luxurious property the owner felt that only high quality images should be used to promote it’s sale.

Car Tuning Company

Black code are an automotive tuning company based in Stafford, they specialise in ECU remaps. We completed a photoshoot that gives an insight to their services, with Ollie stepping in as a would be customer!

Choices Care Home


Choices Housing approached us for some commercial photography, the task was to get some shots of their recently built Limewood Care Home. 2 of us went along with a couple of cameras to ensure we got the most from our trip. We photographed the building itself, exterior and interior including a mockup High Street for residents with Dementia. We recently returned to photograph the 100% complete care home, it is now more established, with full capacity and a nicely grown garden area.

On location Photography

Freedom Caravans

This is a selection of images from a shoot with Freedom Caravans, we met them at a local farm to shoot the caravans in an ideal setting, and also shot their premises in Little Haywood, Staffordshire.

iGym London

We were tasked to complete a virtual tour and photography of iGym in London. We discussed our client’s requirements beforehand, and travelled down to London on a date that was convenient for them. iGym is a pretty impressive place, so the tour and photography had to highlight this. There are a lot of facilities available, so there was plenty of photographs! The tour is extremely navigational, with a handy floor plan for quick access to each navigational spot. See our Virtual tours page for more information.

Huskyº Lifestyle

The above images were provided to Husky Lifestyle after we completed a day’s shooting of 360º product photography for them. In total we shot 23 fridges, each having 35 photos at 10º increments stitched together to produce a 360. As with all of our 360º product photography, we provided a selection of images from the spin which can be used in the product gallery on their website.

Peppermill Interiors

We initially visited Peppermill Interiors to photograph their lighting, being careful not to overexpose the bulb filaments. Whilst there, we were asked to shoot the newly established showroom, to allow visitors to the Peppermill website and social media pages, to see how great it is!

Peaceful Hooligan

Peaceful Hooligan visited our studio to complete their image gallery for upcoming product launches. We spent the day shooting in a controlled environment with a model, and then completed all editing with a fast turnaround to ensure the images were ready for the deadline.

The FA – St George’s Park

We were lucky enough to visit the newly built St George’s Park in Sheffield. We completed a virtual tour and also provided our client with still images to accompany the tour. This allows people to view all the facility has to offer, and also navigate their way around the venue at their own leisure.

Furniture Photography

Our client had some great ideas for a permanent photography studio setup that complimented their products. We visited a number of times during the building process to share ideas, and the end result is fantastic. We visited the studio to photograph a selection of shabby chic, and industrial products.

Penkhull Service Station

We visited Penkhull Service Station in Stoke on Trent to take some photos for their website. We primarily photographed the staff, but we also took some images of the premises and specialist equipment.

Clayton Residential

We visited Clayton Residential in Stoke on Trent to take some photos for their new website. We photographed their office, a member of staff and their fully branded Smart Car. With the bold pink branding, there’s not much chance of a passer by missing them!

Vehicle tinting and wrapping workshops

We visited Master Automotive Group to photograph their car window tinting workshop. We ran through the process, photographing each step as we went along. The images are now used to promote the workshop online. The above images are a small selection from the shoot.

Tata Steel

We visited Stafford Land Rover to photograph their self cleaning steel cladding. The idea behind the shoot was to produce a selection of images for Tata Steel to use as an example of the level of quality that they can produce. Using a selection of lenses, we captured a variety of images that focus on the cladding.

Masters of Ceremony

For this shoot, we spent the morning in our studio in Stafford completing all of the core product photography, and then the afternoon in a warehouse environment for the lifestyle photography. The high quality of clothing, and an extremely professional model absolutely made this shoot. Our client had requested an off white background on the studio photography, and we were in full agreement. For a lot of our product photography, a pure white background is paramount, but for clothing a more natural feeling backdrop is a lot nicer. The location shoot was great fun, we worked our way around the dilapidated warehouse and used the perfect weather to our advantage. The result is a library of images that our client can use on web and in marketing material to promote the brand.

The Dog and Doublet

We visited The Dog and Doublet in Sandon, Stafford to photograph the interior and exterior of the establishment. We visited on two separate occasions as certain shot were better in the evening. The images were used for promotional material and online.

Corporate Headshots

We have completed a variety of on location corporate photoshoots for local companies/organisations. More often than not, we will take our studio setup with us to photograph members of staff in a controlled lighting environment to ensure consistency. Alternatively we can photograph people in their office environment to allow for a more natural looking backdrop to the images.

The Moat House

A selection of images we took at The Moat House, in Acton Trussell Stafford. This particular shoot was around Christmas time, and the images were to be used in a festive brochure.

restaurant, premises, commercial photography, stafford, west midlands, UK

On location restaurant photography in Stafford, Staffordshire West Midlands

Press Photography

We have completed a number of projects for PR companies, in which we travel to a certain venue to take photos which we then send on to the PR company. We love to travel, so these projects really appeal to us, and allow us to have a good working relationship with PR companies. We pride ourselves in supplying high quality imagery that we know will be used to promote businesses and organisations.

Studio Product Photography

Our studio is perfect for shooting product ranges. We listen closely to what our client’s needs are, and offer our advice to help optimise the shots. We agreed that a subtle grey background with a reflection was the best way to show off these products, especially with most of them being clear. After completing the studio photography, we then visited the premises of this particular client to take some corporate shots for their website.

The Swan

We were tasked by The Lewis Partnership to photograph The Swan Hotel and Restaurant. As it was during December the images were to be used for a promotional festive brochure and had to include their decorations.

Levi Roots event

This photoshoot was an absolute pleasure, we were asked to visit Britannia Stadium in Stoke on Trent to photograph Levi Roots. The event was for local business owners and there was a great networking opportunity for everyone who attended. Levi Roots was a guest speaker on the night, which made for a lot of laughs, and an insight into a brilliant story of success. We photographed the whole evening, and obviously took advantage of the food.

Event photography

Vehicle Wrapping Company

Carvotion are a vehicle wrapping company that required some images of their services. We visited them to complete an on location photoshoot that provided images for their website and marketing material.

J Kelsall Builders Merchants

J Kelsalls asked us to pop over to take some up to date photos for their new website. We went round the whole premises photographing the different aspects of the business in order to supply them high quality photographs that show their business to it’s full potential.

Commercial photography

Studio Product Photography

Our studio caters perfectly for product photography, in a variety of styles. These particular images are shot on a perfect white background to allow for seamless placement of the images into a product catalogue. We have completed some very large projects, one in particular was an 500+ product photoshoot “marathon”. The images are supplied in high res format, with cutting out services available should you wish to not have any background on the images.

Stafford Gatehouse Theatre

With a recent rebrand, the Gatehouse Theatre asked us to visit to take some photographs for their website etc. We photographed the exterior of the theatre, the box office, interior branding, cafe, bar and their iconic staircase. We then returned later that evening to photograph the theatre at night.

Commercial Photography

On Location Product Photography

We originally quoted our client for two, half day on location photoshoots. We were tasked to photograph their range of tanks outside, which would then be cut out by us, and supplied on a white background. By the time the job was complete for Tuffa, we had visited a number of times to photograph their workforce for newspapers, a huge tank that was built in house by them, the factory in which the tanks are made, and customers premises. The Tuffa project was extremely fun and a great insight into a british manufacturing company.

On Location Product Photography

When we were first approached by our client to photograph their products in use, we had no idea that automated racking that can move at the touch of a button existed. To date we have visited a wide variety of locations, to capture their products in use by their customers, and truly show how much they can adapt to their clients needs.

The Post House

We’ve lost count of the amount of posters and flyers etc we’ve done for The Post House! Along the way we’ve also visited them for some on location photography to be used in menus and even on the posters we design. The highlight has to be photographing the fish bowl cocktails on a friday afternoon, and then drinking the majority of them!

Graphic Design, Commercial Photography

Allett Mowers

Allett Mowers visited us for some product shots of two concepts they were developing. Our studio was more than capable of lighting the big products and the result was crisp images with a clean background. We have since visited the Allett factory to shoot a concept under a cover shortly before it was unveiled, and later returning to shoot the finished concept.

Product Photography

Fitness Photography

We have completed a number of fitness based photoshoots, both in our studio, and on location. These photographs have been used to promote products, and also for the model’s personal portfolio. We’re both interested in fitness, so we love these shoots!

Product Photography

Delta Surgical

Working with Delta Surgical was a real eye opener. They have developed a life like artificial head for use in neurosurgery training. Never have we felt as uneducated as we did when we were surrounded by brain surgeons. We spent the day photographing the product in use at a university hospital to give our client some high quality images of the product in it’s target environment that could be used to promote this amazing product. More recently, we received some products to photograph in our studio on a nice blue background to help the products stand out.

Product Photography

Stafford Gatehouse Theatre

Event photography for the Stafford Gatehouse theatre. We visited the dress rehearsal of their pantomime in order to supply the theatre with a wide variety of high quality images. A quick turnaround allowed the theatre to send the images to the local press, and upload them to their website/ social media before the show opened to the public. The images are also featured in the theatre.

All Night Event Photography

This is a selection of images from a recent event photography project we undertook. We were hired for a 13 hour shoot, from 8pm to 9am… Having worked during the day as well, this was a challenge! Using a wide variety of lenses including a Fisheye wide angle, we captured the event as it unfolded and provided our client with 200+ images.


Kuhmichel initially came to us for some macro photography of their abrasive media, we used a macro lens to get close up and capture the details in the products. Since we first met Kuhmichel we have worked with them on a number of occasions, including more macro photography, on location photography and graphic design of leaflets, business cards, flyers and roller banners.

Commercial Photography

HH solutions

HH Solutions were our first ever client back in february 2013. They initially came to us for a couple of hours studio work, in which we shot some of their office furniture and supplied the images on a clean white background. Since they first came to us we have completed many projects for them, including corporate signage design for their premises, livery for their fleet of vehicles, further studio work and some on location photography.

Commercial Photography | Graphic Design | Branding

Fleet Vehicles

A Lancashire based company called Places For People contacted us to photograph their new range of fleet vehicles. We visited the company that has produced the vehicles for them (around 60 in total), to photograph 3 different examples of the vans. It was the perfect day for a photoshoot, and the corporate vehicles are very striking, so the shots came out nice, and we had great feedback from Places For People.


  • SO Visual did an absolutely brilliant job capturing our Christmas Party. Everybody said how lovely and polite Ollie and Sam were. I would recommend their services to anyone. The photographs were great!

    Michelle Colclough - TopCashback
  •  Really impressed with the photos. I have also recommended you to my director and will be in touch with future work.

    Peter Leighton - Planned Office Interiors
  •  Hi guys, just downloaded the images, had quick run through, fabulous really chuffed! Choosing which ones to use will be the hard bit!

    Jon Churchley - Commercial Manager - HellermannTyton
  •  Amongst other jobs, SO Visual did the photography for our Business Planning ‘All-Nighter’ in November 2013.  There were many attendees, activities and talks going on but they managed to capture the exciting and motivated atmosphere brilliantly – even though, like the rest of us that night, they got no sleep!  I have no hesitation in recommending SO Visual they are excellent photographers with a great eye for composition, fast turn-around on images and to top it off nice to work with.

    Clair Hameed - Enterprise Programmes Manager - Staffs University
  • We have worked with SO Visual since they started the business and have been very pleased with their refreshing idea’s and willingness to fulfil a brief. They are happy to adapt to suit our needs, timetable and our way of working so we will be using them again.

    Lindsay Burrill - HH Solutions
  • We contacted SO Visual to create a brand identity for our emerging company. Given virtual free reign of the task they were brilliant to work with and came back with some extremely insightful ideas. They took on board all our feedback and came up with an extremely effective logo, business cards and slide templates. We will most definitely look to use SO-Visual in the near future for more design ideas and materials.

    Dan Smith - Cesas Medical
  •  Thank you so much for the fantastic photographs taken of our furniture. We are so pleased with them. We look forward to working with you again 

    Charmaine Howe - Milking Brook Furniture
  • I contacted SO Visual to ask them to create some artwork for The Post House. They listened to everything I asked for and utilised the information and photographs I provided them with. The piece they created was exactly what we were looking for and showed they had clearly done their research to see what would work for us. I was so impressed that since then I have continued to use them on several occasions. They are professional, efficient and understanding. We will most definitely continue to work with them in the future. Highly recommended!

    Hilary Foster - The Post House Stafford
  • I am delighted with the quality and professionalism in assisting me to market my aesthetics business and maximise my target audience. My brochures are glossy; edgy and reflect the modern business and quality of service which I provide to my customers. The guys have captured the main elements which will make my business stand out. Thank you very much.

    Barbara Pointon - Facial Aesthetics
  • I approached SO Visual to design a suitable logo for my handmade sterling silver jewellery business. With so many other artisans across the world, it is important to have a logo that stands out and represents the unique nature of my designs. They listened and provided me with a logo that perfectly matched the brief. It was refreshing to work with a graphic design company that listened so intently to the client’s needs. I would not hesitate to recommend SO Visual to any company large or small.

    Sonia Young
  • I contacted SO Visual to help me with my corporate identity, most importantly a logo. The lads came up with several concepts, after which we worked together to create a logo that suits my company image, cool job, thanks.

    Mark Cherrington - Starlight Campers
  • I have used SO Visual for both photography and graphic design projects and have been thoroughly impressed with both services. The work has always been creative, of fantastic quality and turned around quickly at a competitive price. Sam and Ollie brought fresh, innovative ideas and are hugely professional and reliable to work with. I hope to work with SO Visual much more in the future.

    Emma Hogan - Stafford Gatehouse Theatre
  • From my initial web enquiry I have been impressed with So Visual. They got back to me swiftly with a quotation, and assured me they could meet my highest of demands. The guys were most willing to help work around my tight schedule and were able to attend our works at very little notice, on more than one occasion. The quality of the work was second to none, and the speed of the work too. So Visual not only met but exceeded all my expectations, and I’ll certainly be using them again in the near future. Big thanks to Sam and Ollie for all your hard work… you’ve been fab to work with!

    Charlie Goring - Tuffa Tanks
  • As my company logo was in need of a refresh, I decided to look for a someone to design a more modern looking logo whilst still keeping the characteristics of my old logo. Sam and Ollie listened to everything I said and came up with a brilliant new logo that suits my carpentry company perfectly. The work carried out was so hassle free with a quick turnaround that I have since used SO Visual for my Business cards and marketing brochures.

    Gary Pointon - GP Carpentry
  • We came to SO Visual to get professional product shots for our website. We are delighted with the end result, and the turn-around time was outstanding. The guys have a very nice studio and were very accommodating. Thank you very much.

    Aimie Skillen - Why Not Clothing


Some Fun Facts

Every project we complete makes us hungry for the next. Seeing how our work improves the look of a wide variety of companies and organisations is what makes the hard work all worth while.


Photographs taken


 Completed Projects


 coffees drank


 People in their dream job


Contact us

Drop us an email, call us, or send us a carrier pigeon... So many choices.