Behind-the-Scenes Photography and Video for Francesco Group
We travelled to London to work with Francesco Group at a professional hairdressing campaign shoot, capturing behind-the-scenes photography and video throughout the production. The aim was to document the creative process, showcase the team in action and create engaging content that gave an insight into the work involved in bringing a hair campaign to life.
Taking a reportage-style approach, we worked around the shoot to capture natural, candid moments without interrupting the creative team. From the hairdressers preparing and styling models to the wider atmosphere on set, we documented the activity as it unfolded, creating a mixture of professional stills and video footage.
The finished photography and video provide Francesco Group with a collection of authentic behind-the-scenes content for its website, social media and marketing. The imagery offers an alternative perspective to the finished campaign photographs, highlighting the people, creativity and expertise behind the brand.
Browse the gallery below and watch the video to see our behind-the-scenes work for Francesco Group.
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