Isola Norway

A Norwegian Adventure: Video Production for Isola’s Dura Original

We were delighted to be invited to Norway to produce a promotional video for Isola, showcasing the manufacturing process behind its Dura Original underfloor matting. Norway had been on our wish list for a long time, so the opportunity to combine an exciting video production project with a visit to somewhere new was a real bucket-list moment for the team.

After travelling out to Norway, we spent a day at Isola’s site capturing the manufacturing process, the facilities and a detailed talking-head explanation from the inventor of Dura Original himself. These elements were brought together in the edit to create an engaging video that explains the product, demonstrates how it is made and gives viewers an insight into the people and expertise behind it. The finished video is now used across a range of websites.

There was also a little time to explore the surrounding area, which was a world away from the busy production environment. With snow-covered forests and a wonderfully peaceful landscape on our doorstep, we couldn't resist getting the drone out. The resulting aerial footage was so striking that we incorporated some of it into the main video, adding another dimension to the finished production.

Watch the video below to see the Dura Original manufacturing process, meet its inventor and take in a little of the Norwegian scenery.