BMXTREMO is a new brand local to us, in Stoke on Trent, who have re-invented the BMX wheel. Their product, the X20, is a BMX wheel made for drifting, and is unlike anything we'd ever seen before! We were contacted by BMXTREMO as they needed some high quality imagery for their new website, ready for the product to launch to the public. There was also the need to show the product in action, for which it was clear video was going to be the only way. Having discussed the different options, we settled on a full day of shooting to combine both stills and 360 degree photography in the studio, on location photography and then use of our drone to capture video footage which really showed the wheel at it's best.