At SO Visual, we’ve helped out a lot of start up companies by designing them a brand to compliment their business. Without a doubt, the most important part of the branding process, is getting the logo right. The logo is what people remember, the only part of the brand that is used everywhere, and also as an added bonus, a great way of experimenting with corporate colours early on. We listen to our clients to gain an understanding of their company, sometimes they have a clear idea of what they want, and sometimes they ask us for a bit of input. Either way, we’re not happy until the client in question is 100% happy, at that point we can move on to progress the branding, but it all starts with the logo design.